Wayfinding for a premier urban shopping destination 65

Broadway Sydney
The brief was to design a wayfinding system like no other. It had to be urban with a touch of gloss. An opportunity to design and implement, end-to-end, something we simply couldn’t refuse.

Expanded and enhanced

If you look at Broadway Sydney on a revenue per square metre basis, it’s Australia’s highest trading shopping centre. As part of the latest redevelopment and continuous enhancement plan, Mirvac Retail and co-owners, Perron Group have recently launched the $55M precinct redevelopment.

This project has expanded and enhanced the fashion and dining precinct as part of Mirvac Retail’s ongoing commitment to developing Broadway Sydney into a premier urban shopping destination. In 2017, for the third year running, Broadway was named No.1 Big Gun by Shopping Centre News.

Mirvac Retail is exceptionally pleased with what you have delivered for us at Broadway – the design is bold and unique and meets our brief perfectly… Thank you for delivering this project in record time.

Christina Nelson | Senior Development Manager, Mirvac Retail

First class in record time

The precinct was first in its class, and the timeline was tight with aspirational details that needed to be realised in quick succession. Mirvac Retail needed a first class solution, in record time.

The result

Diadem worked closely with Mirvac Retail’s centre management and development teams to plan, design and deliver a creative yet intuitive signage and wayfinding system.

Drawing from research into art deco designs with their linear folds, bronzed finishes and the materiality of prestige. The solution was executed by utilising high-end custom paint finishes, complementing the sophistication of the interior architecture.

Diadem’s multidisciplinary design and project management teams got to work and within 14 weeks, researched, strategised, designed and delivered a world class outcome that complemented the amazing fabric of the Broadway Sydney experience.

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