The corner 40

Craigieburn Central
An underutilised public space needed to activation to engage people.

A dining destination

Craigieburn Central is a shopping centre located in Melbourne’s south-east corridor. Located in the heart of Craigieburn, the centre is a destination to meet and relax with friends and family. And of course, that means restaurants.

With an impressive collection of shopping stores, the centre also boasts a mix of fresh food, restaurants and cafes.

Needing activation

The Craigieburn Central Square – a new dining precinct in the centre – was struggling to draw people to the area. The corner dining area was a public space that wasn’t being fully utilised and needed activation.

The area was a casual dining space within the new centre that was hard for pedestrians to identify which means the area was not being utilised – an issue that the centre identified after the build was completed and the food tenancy’s commenced operating.


External graphics application

Diadem was selected to provide a solution to the issue. To ensure more people identified and utilised the space, we needed to show a visual cue to pedestrians as to what the space was about – we needed to lift the external space with a graphic application.

A combination of graphic and light box application was used. The graphic was sign written to the wall as it was textured so we could not apply vinyl to this space.

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