Rolling out a real estate superbrand 68

Raine & Horne
A recognised global brand, with a powerful local presence, needed their signage to reflect their "new coat of paint", something we not only rolled out but protected and increased consistency along the way…

An illustrious history

Raine & Horne has been a part of Australia’s property market for 128 years. The “illustrious history” is something CRO, Angus Raine believes is their most important and consistent asset.

With over 400 offices worldwide, the Raine & Horne brand identity is an established “superbrand” with four distinct offerings in Residential, Commercial, Rural and Financial services. In 2011, however, their brand identity needed a “new coat of paint”.

Recognising that good design has a direct influence on moving customers towards the Raine & Horne brand while also presenting a positive attitude in an office environment, vital to a welcoming experience for their customers.

Elevating store design

With the help of Ideaworks, Raine & Horne set about to completely refurbish their brand. One project imperative was to increase the quality of the store design to elevate R&H ahead of their competitors. Storefront signage being a highly visible, and therefore critical, component of the new R&H look.

One of the biggest challenges facing R&H was the rollout of the new look across its franchise network. Diadem worked with Raine & Horne corporate to plan, develop and deliver the new brand identity, beginning with 132 franchisee sites across NSW and ACT.

It is fair to describe real estate as a saturated market and the evolution of the Raine & Horne brand will help set us apart from the competitive pack.

Angus Raine, CEO Raine & Horne

Multi-site rebrand rollout

Diadem has assisted Raine & Horne in building a site network with brand consistency and high quality to help reinforce leadership in their field. Providing industrial design services and project management to the roll-out of branches across the country, Diadem specified high-quality materials, finishes and methods of construction.

The materials themselves were selected to provide maximum colour retention. By using self-coloured and factory finished materials, we were able to increase brand consistency and pass on extended product warranties that, in turn, provided certainty and reduced risk.

Stay in touch

Register for Dialect, our e-news