Planning sky signage at a landmark development 36

Collins Square
Having this kind of information early gave the leasing team great confidence in their knowledge and negotiations.

A premier Melbourne address

Collins Square is a $2billion multi-use development that comprises five commercial towers, a retail podium and various public spaces. A landmark development in the “world’s most liveable city”.

The premier address and viewing range meant that some of the elevations would be visible from Southbank Boulevard, and others from as far as the Bolte Bridge.

Identifying elevations

At the time of the engagement, there was only one building standing, with another on the way. The Walker Corporation need to see 3D elevations of the planned development and its surrounding area.

Diadem was engaged to undertake a comprehensive Viewing Distance Analysis (VDA) of the five primary buildings within the Collins Square precinct.

The brief was to identify which of the 20 elevations, once the five towers were complete, were suitable for the application of sky signage.

Armed with information

Diadem’s design team compiled a fully informative report, including strategic analysis data and the exact locations and size of each element. We were able to advise and provide recommendations regarding illumination to optimise night-time viewing.

We liaised with Melbourne City Council to fully understand town planning restrictions and ensure the report gave actionable and achievable information to plan for the design and implementation of the high-level sky signs.

This information gave the Walker Corporation leasing team great confidence in their knowledge and negotiations early on. Since completing the report, tenants such as CBA, KPMG, Link and Marsh Mercer have had their brands applied to their respective towers.

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