Making temporary signage count 44

University of Canterbury
Navigating a university campus that is being rebuilt makes things much more complex. A wayfinding solution was needed to create a better experience. We couldn’t wait to get started...

Rebuilding after tragedy

Following the 2011 earthquake in Christchurch, much of the city’s buildings required renovation or complete rebuild. The tragic nature of the event meant that the rebuilding was both a reminder of what had happened and a promise of a new beginning.

At University of Canterbury in Christchurch, rebuild construction was underway. Buildings throughout the campus were being revitalised as a part of the rehabilitation process and temporary hoardings masked the works from passers-by.

The University wanted the ever-changing environment to be vibrant and welcoming; a true brand statement.

Adaptable, sensitive and positive

The construction hoardings were an opportunity to provide energy, character and information to passers-by. Giving details about the buildings, timelines of the build, and facility information, all packaged with a strong brand statement – based on the of the university values, conveyed with that deliberate sense of Kiwi optimism.

It was important that the design was adaptable to accommodate changes in location on the site. The design concepts needed to be flexible and utilise clean, minimal ideas to provide maximum impact. Engaging current and future students, staff, and other visitors to the large and complex campus.

UCAN
A strong brand statement – based on the of the university values, conveyed with that deliberate sense of Kiwi optimism.

Activation

Diadem assisted University of Canterbury in delivering a creative solution that solved the design rationale. The project identified and activated the hoarded areas that felt awkward to navigate, adding a welcome challenge to a project of this scale.

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