Helping liberate travellers from the ordinary 14

Air New Zealand
When Air New Zealand approached us to discuss their new brand we were excited. This new brand representation positioned the business as an airline of choice for customers travelling across its 50+ international and domestic ports.

Working with an icon

Designworks developed the new identity in collaboration with world-renowned Kiwi typeface designer, Kris Sowersby.

The iconic koru symbol (Māori for “loop”) remains the same, set in the national colour of black. The new identity and bespoke typeface carry ‘momentum, credibility and elegance’ that provides anticipation and promise for the new brand.

A project of this scale needed more than just a practitioner. It needed a partner.

Bringing a promise to life

The new brand identity promised to ‘Liberate travellers from the ordinary’. The implementation needed to bring the new branding to all assets in New Zealand and abroad, including the corporate headquarters, 22 local airports and 25 international ports.

It needed someone who wouldn’t just determine the cost of the change, but would understand the nuances and integrity of the rebrand and what is required to simplify something so complex

Bringing branded environments to life

Diadem has been working with Air New Zealand on the implementation and roll out of their new brand into physical spaces all over the world; starting with a feasibility study, site audits and development of a global ‘branded asset’ register.
Implementation had been completed across all ports.

Working with key brand inputs and unique design elements such as the bespoke font was an opportunity to stretch the application of the brand.
The result has given Air New Zealand’s staff and customers alike, a refreshing and energetic suite of branded environments from airport check-ins, lounges and gates to retail shopfronts and offices.

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