Focused on luxury and customer experience 64

Emporium Melbourne

An iconic address

A $1.2billion investment saw Myer on Lonsdale Street, Melbourne, developed into an entirely new shopping precinct. The 48,000 square metres of retail space is spread over six floors and boasts 225 stores and features the largest collection of Australian designers under one roof.

The newly developed precinct needed an integrated wayfinding and signage implementation that considered the surrounding architecture and construction materiality.

The entire precinct redeveloped with an emphasis on luxury and customer experience.

Required consideration

Working on the designs with R-Co., this iconic destination required a wide range of signage, from the primary exterior identification to the branding plaques, wayfinding totems, digital signage and wayfinding statutory signage.

In addition, the project also required the installation of an ‘art wall’, an interpretive piece commemorating the significant history of the site.


Diadem were engaged by Grocon to implement the solution. Through a prototyping process, Diadem achieved a solution that considered the materiality of the building’s exterior signage, glazing components, branding plaques and wayfinding solutions.

Our integrated services model provided industrial design, construction documentation, project management, procurement and implementation services to ensure the robust delivery and implementation, fit for such an iconic destination.

Stay in touch

Register for Dialect, our e-news.