When Fairfax brought their teams together under one roof, it gave us the opportunity to do something special for their internal wayfinding system.
The commercial fitout of for the ‘new Fairfax’ was to ‘evolve’ – merging the print and digital businesses under one roof.
Each new office was designed to accommodate all of The Age editorial staff in a single state-of-the-art facility whilst also housing the expanding group of Fairfax media holdings in print, broadcast and digital.
Fairfax’s head office in Sydney embraced the new approach, as did the iconic Media House on the edge of Melbourne’s Docklands.
Striking wayfinding and signage
Diadem was engaged to develop concept designs by Woods Bagot Architecture. This was closely followed by an engagement to procure and manage the implementation of the signage by the project managers.
We oversaw the manufacture and installation of environmental graphics and internal wayfinding signage, first in Sydney, then replicated in Melbourne and later Adelaide, Kogarah, Burnie, Orange, Dubbo, Tamworth and Maitland, with more to follow in a truly national program. Our detailed research and procurement strategy considered fit for purpose materiality and fabrication process and our trusted partnerships delivered results that embodied the creative direction and finished aesthetic.
The result was a striking design in all offices that embraced the new office environment and agile focus. Of note, was the recycled paper used as the materiality for the suspended wayfinding information system, respecting the history of the brand.
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