Working on something commemorative is often a symbolic and emotional task. When we were given a chance to honour our ANZACs, the honour was all ours...
ANZ Bank New Zealand wanted to honour and commemorate the memory of colleagues who served and sacrificed in World War I.
Courage, endurance and mateship
Anzac Day marks the symbolic origin of the ‘ANZAC Legend’ – the powerful legacy of the ANZAC spirit, displayed by the Australian and New Zealand Army Corps (ANZAC). Based on the power display of courage, endurance, initiative, discipline and mateship that our soldiers were said to exemplify on the battlefield at Gallipoli.
The 25th of April, Anzac Day, marks the first major action fought by Australian and New Zealand forces during the First World War at the battle of Gallipoli.
100 years on and with the 25th of April fast approaching, ANZ Bank New Zealand wanted to honour and commemorate the memory of colleagues who served and sacrificed in the First World War as well as the significant battles since, where Australia and New Zealand forces fought side by side.
The solution needed to recognise the values of the ANZAC spirit
A lasting, contemporary design
ANZ needed a solution that was contemporary and in keeping with the interior fit-out and aesthetic of their corporate locations while committing to a lasting testament of homage memory, to a legacy of tradition, and the ANZAC spirit.
The solution needed to recognise the values of the ANZAC spirit in a series of plaques that would be installed in ANZ’s corporate buildings in Auckland, Hamilton, Tauranga, Wellington, Christchurch and Dunedin.
Solving for ‘spirit’
Drawing from the writing of poet Mike Subritzky’s “The Spirit of the ANZAC”, Diadem created concepts for the plaques. Lines of which were incorporated into each piece.
The commemorative design is often laden with symbology. The round shape represents the sun, the gold representing it’s rising while the base of concrete representing stone, a symbol of the ANZAC’s strong association with the dawn.
In addition to the design, Diadem reviewed each site and advised on the location, materiality, lighting and installation methods.
The plaques were manufactured utilising multiple specialist craftspeople and manufacturing techniques, transported and installed at the various locations under a very compressed timeframe to ensure the unveiling ceremonies were not compromised.
A symbol of the ANZAC’s strong association with the dawn
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