AXA’s new docklands HQ was a chance to bring brand and architecture together.
A global brand
With over 103 million customer in 64 countries, AXA is a global franchise with a lot to protect. It’s not just it’s brand, it’s reputation, or it’s global footprint. It’s also it’s customers as AXA delivers insurance, advice and asset management services every day across their global portfolio.
AXA has built their business around protecting people with a mission to help customer live their lives with more peace of mind. Embracing uncompromising values of professionalism, innovation, pragmatism, integrity, and team spirit AXA strives to build a workforce of competent and passionate employees; available, attentive and reliable. All 160,000 of them.
A new space in Melbourne
In Australia, AXA had moved their Melbourne office into their new Docklands HQ. This was a chance to create a contemporary, forward-thinking workplace that reflected their values and mission – while also being functional and fit for purpose.
An idea was born to design a ceiling feature that was multifaceted and made up of abstract geometry on multiple planes, resulting in a series of ceiling levels and shapes. The bold and striking statement needed to create a sense of place for a forward thinking office. And the system for the ceiling and the atriums needed to house electricity and lighting components also.
Designed and delivered
Diadem were tasked with designing and delivering this solution – all centred around the brand look and feel of AXA.
The design was bold, and not just in colour. A custom aluminium extrusion, approx. 200m of it, had to be designed to construct the frame that would support the ceiling feature.
The challenge was in the implementation. The installation had to be self-supporting, without adding unnecessary weight to the structure. The lacquer finish Barrisol is a lightweight solution with panels stretched over a frame added drama and interest to the space.
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