An opportunity to reach people 83

Telstra Oval
Stadiums can have a long history of brand affiliations and associations. For Telstra, this was an opportunity.

Naming rights

When it comes to sponsorship branding, the naming rights on a stadium can give brands the prominence that most other initiatives can’t.

Telstra oval, formerly Adelaide Oval, was set to become one of Australia’s most connected stadiums. A world-class venue with world-class facilities and a beautiful copper façade that required a specialised and sensitive implementation.

Creating an interactive environment.

When it comes to retrofitting brands onto the stadium structure, this can present some difficulties. Mounting, lighting, structural details all need to be fully considered to deliver the best and most striking outcome.

Working closely with Populous Activate, designers of the concept and location plans – Telstra and Adelaide Oval needed an implementation partner who could not only deliver the wide range of requirements but fast-track the first stage in time for the ribbon-cutting ceremony of Telstra’s naming rights.

The upgrade was all about creating an interactive environment which gives patrons and businesses the best experience possible

David Thodey | CEO, Telstra

Innovative solutions

Diadem provided innovative solutions in the industrial design across a range of mediums. Undertaking design documentation for the various signs including the service centre signs, totem signs and primary building signs.

The copper façade was the most difficult of the scope of works, with sensitivity of construction required in order to maintain the integrity of this architectural building feature. Select colours were sampled and tested in order to intergrade the final solution with the façade, which involved the installation of bespoke structural steelwork behind the façade area.

In addition, Diadem provided a clever wiring solution for the totem signs that allowed the team at Telstra Oval to control the maintenance of transformers.

The outcome is a stunning representation of Telstra’s brand across the Adelaide Oval.

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