The sky sign for BHP Billiton’s Melbourne office was the kind of challenge we love to be involved in. The solution needed to support the brand identity, the building, it’s commitment to the environment and its place in the CBD Skyline.
A rich heritage
BHP Billiton’s original headquarters were established by BHP in 1885. At 121 Collins Street West, it sat only a few block away from what it would become in 2013. A global headquarters for the world’s biggest mining company. The office opening coincided with the 130th anniversary of the discovery of silver, lead and zinc at Broken Hill in 1883. A discovery that led to the creation of BHP.
The new building achieved a 5 star NABERS Energy, 6 Star gold LEED rating and 6 Star Green Star rating, captureing BHP Billiton’s commitment to the environment and made a unique statement tucked in behind the heritage–listed building known as the Mayfair and its neighbour Kurrajong House, backing on to Flinders Lane.
We have progressed in many ways since then. One specific area is our focus on the environment and this building is a good exampleJac Nasser | Chairman, BHP Billiton
An important sky sign
BHP Billiton’s ambitions have made it the world’s largest mining company. With offices in in virtually every continent on the planet, this global headquarters needed to set the standard flagship their brand.
With a 130 year heritage in Australia and a over a century of history in Melbourne’s CBD the challenge as ‘anchor tenant’ of this 171 Collins address was to own their part of the skyline in a way that reflected their brand, their legacy and their story as one of Australian commerce’s greatest success stories.
A wave of movement
Diadem were engaged to design the sky sign at this brand new global corporate. Ensuring the best possible result, a Viewing Distance Analysis was undertaken to confirm signage viewing and signage locations prior to resolving size and scale. Through collaboration with the architect, Bates Smart and the façade engineers on the appropriate fixing methodology, the sign solution was both integrated and sympathetic to the building architecture.
The finished solution was a striking representation of the brand, clearly viewable from the CBD, along the river and on Southbank.
The history of our Company shows that we have been on a remarkable journey that has taken us to many locations around the world. Yet it is here in Australia where we have maintained our roots to become one of this country’s great success storiesAndrew MacKenzie | CEO, BHP Billiton
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