Event wayfinding 

Case Study | 2011 Rugby World Cup (New Zealand)

1700+ signs
40 separate
environments

The Rugby World Cup is the world’s third biggest sporting event, held every four years and featuring 20 countries competing in 48 matches over a 6-week period.

Auckland Tourism Events and Economic Development Limited selected Diadem as partner in designing and implementing a wayfinding program appropriate to this major event.

2011 Rugby World Cup (New Zealand)

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