Opportunities in disguise 

Insight
Q. How do you know if an opportunity is innovative?
A. Everyone is worried!

Customer Experience

Barriers should be seen as opportunities for disruptive innovation in disguise; it’s our job working in partnership with our clients to help find these opportunities.

As branded environment, passenger experience and wayfinding consultants we focus on the existing user experience.

The biggest barriers lie at the lowest points of the passenger experience, anywhere there is waiting, queuing or traffic jams.

Increasingly the world is driven by data-based decision making, making the evaluation of innovation problematic as the data to prove a concept generally has not yet been generated.

Kelvin Taylor

Kelvin Taylor
LinkedIn

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Additionally, the consequences of the concept significantly impact traditional paradigms – think Uber, and Google moving into transactional banking.

We develop strategies for the experience our clients’ customers desire, for the benefit of our clients’ business.

Watch this space. We’re developing a system to help evaluate and research unbuilt customer experience initiatives to provide proof of concept.

Opportunities_in_Disguise_1a
Barriers should be seen as opportunities for disruptive innovation in disguise

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