Westfield Group operates one of the world’s largest shopping centre portfolios with 119 high quality regional shopping centres in Australia, NZ, USA and UK. Westfield is vertically integrated with all aspects of shopping centre development, design and construction through to leasing, management and marketing housed internally
The challenge brought to Diadem was to assess the external branding of the development on a whole-of site basis. Key considerations were the positioning, quantity, scale of the retail and commercial components.
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